team@fulcrumawards.com

CATEGORIES

The awards this year have three categories that are divided into 34 subcategories with an objective to recognise both individual and team contributions. The categories are:

  1. Technique Awards: There are 12 sub categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver, Bronze.
    1. Master Of Technique : Each winner of Technique Awards will be awarded points; 3 points for Gold, 2 points for Silver and 1 point for Bronze. The three organisations with the highest points will be awarded a Master of Technique Trophy – Gold, Silver and Bronze.
  2. Sector Awards: There are 14 sub categories under this category that will be judged for outstanding campaigns in a particular sector. This will have one award of Gold
  3. Special awards: These include 7 sub categories which honour six outstanding entities and one individual for lifetime achievement.
 

A. Technique Awards (Campaign) Categories

 There are 12 sub categories under the technique awards that will be judged for outstanding campaigns. This will have three awards that of Gold/ Silver/ Bronze.

Need to submit Storyboard and form
A1 Best Use of Content
A2 Best Use of Creativity and Innovation
A3 Best Use of Event
A4 Best Use of Digital
A5 Best Use of Integrated Communications (Must have three verticals integrated in a campaign. Various verticals are Employee Engagement / Digital / Traditional Media / Public Affairs / Community and Advocacy)
A6 Best Use of Public Affairs
A7 Best Management of Crisis
A8 Best Use of Internal Communications
A9 Best New Product Launch
A10 Best Use of Media Relations
A11 Best Use of Community Outreach
A12 Best Regional Campaign (only implemented in Tier 2 cities)
 

A1. Master Of Technique

The top performers of the Technique category will be awarded with Masters of Technique honour based on a points system. There will be three winners -Gold, Silver & Bronze

B. Sector Awards (Campaign) Categories

There are 14 sub categories under the Sector Categories  that will be judged for outstanding campaigns in particular sector. This will have one award of Gold.

Need to submit Storyboard and form
B1 Best Hospitality and Travel Sector Campaign
B2 Best Automobile Sector Campaign
B3 Best Luxury Sector Campaign
B4 Best Technology and Telecom Sector Campaign
B5 Best Healthcare and Pharma Sector Campaign
B6 Best Consumer Products and Retail Sector Campaign
B7 Best Not-for-Profit and Associations Sector Campaign
B8 Best Food and Beverage Campaign
B9 Best Entertainment and Media Sector Campaign
B10 Best Banking and Financial Services Sector Campaign
B11 Best Services Sector Campaign
B12 Best Sports Sector Campaign
B13 Best Infrastructure and Real Estate Sector Campaign
B14 Best Campaign by a PSU
 

D. Special Awards Category

These include seven categories which honour seven outstanding entities. Except for Lifetime Achievement, which is nominated by the Jury, the other categories may be applied for.

Need to submit storyboard and form for D1 and D2
D1 Best Brand Reputation Campaign of the year
D2 Best Corporate Reputation Campaign of the year
D3 PR Consultancy of the Year – Small (Below 10 cr)
D4 PR Consultancy of the Year – Mid-size (Above INR 10 cr – 20 cr)
D5 PR Consultancy of the Year – Large (Above INR 20 cr – 50 cr)
D6 PR Consultancy of the Year – Giant (Above INR 50 cr and above)
D7 Lifetime Achievement Award