Honouring Public Relations Excellence


The Fulcrum Awards 2024 powered by the Promise Foundation and

The Fulcrum Awards was launched in 2016 with the aim to provide a platform for applauding individuals and teams who worked relentlessly throughout the year on impactful Public Relations campaigns. The awards are open to both consultancies and organisations. 

The Fulcrum will honour men and women who are pivotal to a campaign and are the backbone of the professional community. It will reward both in-house and consultancy professionals in recognition of their contribution to a campaign or a body of work. The Awards System will aim to create a sense of pride among all those who submit entries. 

Ensuring transparency and process orientation, the award will partner with a process reviewer. The jury consists of senior in-house communication professionals from various organisations. Maintaining separation of jury and participation, the jury member organisations do not participate in the awards.

For any queries regarding The Fulcrum Awards, please contact Anubhuti Mathur or Ameeta Vadhera at The Awards Secretariat at


Announcement – Wednesday, 3rd  April 2024

Early Deadline – Friday, 10th May 2024

Regular Deadline – Friday, 24th May 2024

Jury Meet –  Thursday, 18th July 2024

Shortlist Announcement – Monday, 5th August 2024

  • Fulcrum Awards – Saturday, 21st September 2024


Organising Partners

Supporting Partners

Hope you ensured that the Storyboard captured your work well. The Jury is busy reviewing storyboards for Technique, Sector and Special categories of #FulcrumAwards.

The esteemed Jury of #FulcrumAwards 2024 is looking forward to reviewing the stellar campaigns in the first stage of the online judging process. Stay tuned for more updates!

We are happy to continue our partnership with Grant Thornton Bharat as the Process Validator. The #FulcrumAwards team along with the process validator is checking every submission to ensure strict adherence to all rules and guidelines.

Load More