The organizers of Fulcrum Awards, PRomise Foundation (organisers of PRAXIS) and PRmoment.in (a leading online magazine for PR professionals) announced the winners on Saturday, September 16th at a gala evening at Hotel Fairmont, Jaipur. The awards night saw a gathering of over 600 professionals from the communications business. A jury of 18 eminent communications leaders, which was chaired by My P Balaji decided the winners through rigorous online and offline judging. This year onwards The Fulcrum Awards has partnered with PwC as the Process Reviewer, a one-of-its-kind in the communications business.
The ceremony commenced by honouring Mr . Narahari KS with The Lifetime Achievement Award. The evening saw compelling campaigns compete for Gold, Silver and Bronze in the 11 sub-categories for Technique Awards. Winners were also announced for individual achievers in Individual In house and Consultancy categories and the Special Awards Categories.
This year the Fulcrum Awards had over 300 entries from over 75 organisations. The complete list of winners is given below.
C1.Best use of Content
Campaign Title—-| Entrant name —Partner Organisation
Gold —-#TeaForTrump—- ARM Worldwide- –Tea-a-Me Teas
Silver—-Creating A Human Face—-Flipkart
Bronze—-Building Bitcoin – “Bit-by-Bit”—- Value 360 Communications—Unocoin
C2.Best Use Of Creativity & Innovation
Campaign Title—- Entrant name -Partner Organisation
Gold —-UnHungry India – A Beginning—- Adfactors PR— Godrej Appliances