Early deadline is 8th May 2026 | Regular deadline is 29th May 2026
The eleventh edition of Fulcrum Awards, powered by The PRomise Foundation, is now accepting submissions until May 8th and May 29th as two deadlines. The shortlist will be announced by August 3rd. The awards recognises the work done during the period April 2025 and March 2026. The awards will be presented on the night of September 26th, 2026 (Saturday) in Kochi.
The jury will evaluate entries through a rigorous two-stage process, including pre-scoring to determine the first shortlist, and at an offline meeting on July 14th, 2026. At the Jury Meet, the shortlisted entries will be discussed and evaluated in detail to decide the winning entries.
The Awards Directorate will comprise Anubhuti Mathur, leading the team supported by Aditi Juneja.
This year there are 32 sub-categories that are open to both consultancies and in-house communication professionals. The highest-ranking award a consultancy organisation and a corporate organisation can win is based on the points system for the maximum technique awards won. This is the Fulcrum Masters which will have Gold, Silver and Bronze.
This year Fulcrum Awards has three categories:
Technique Awards: There are 14 sub-categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver, and Bronze. Eligible for Fulcrum Masters.
Sector Awards: Entrants have 14 sub-categories to choose from and submit their work to be judged for outstanding campaigns in a particular sector. This will have one award – Gold.
Special Awards: These include three sets of awards. The first is the Best Campaign (Brand Reputation as well as Corporate Reputation). The second is a Fulcrum Masters – Gold, Silver, and Bronze (Consultancy & Corporate). And the third is one or two individuals who will be awarded the Lifetime Achievement Award.
Fulcrum Masters: Each winner of a Technique Award will be allotted points; 3 points for Gold, 2 points for Silver, and 1 point for Bronze. The three organisations with the highest points will be awarded a Fulcrum Masters Trophy. This will be awarded separately for consultancies and corporates.
All entries to the campaign’s sub-categories will have to necessarily be supported by an A4 size storyboard that outlines the Objective, Idea, Tactic, and Result.
The Fulcrum Awards was launched in 2016 with the aim to provide a platform for applauding individuals and teams who worked relentlessly throughout the year on impactful Public Relations campaigns. The awards organisers do not accept sponsorship from participating organisations, including all PR firms. The Awards are supported by, Avignyata, Reputation Today, School of Communications and Reputation, and Plane Crazy Studio.
| Jury | ||
| Sr. No. | Name | Designation and Organisation |
| 1. | Aman Ullah | Head of Corporate Media Relations, Asia Pacific
HSBC |
|
2 |
Ashan Jayatilaka | General Manager – Corporate Communications The Hayleys Group (Hayleys PLC) Secretary, PRASL |
| 3 | Bishnupriya Narayan | Head of Communications, L&T Realty |
| 4 | Deeptha Rajkumar | Director—Head Group Communications, India, Deutsche Bank |
| 5 | Gaurav Laghate | Head – Corporate Brand, PR & Corporate Communications, Sony Pictures Networks India |
| 6 | Kamlesh Kumar Sharma | Head of Communications, TVS Motor Company |
| 7 | Krishna Vilasini | Strategic Communications Advisor, L’Oréal India |
| 8 | Michelle Samuel | Global Director – Internal Communications, Mondelēz International |
| 9 | Mittal Solanki | Vice President- Corporate Communications, Axis Bank |
| 10 | Nanda Padmanabhan | Head – Brand & Communications, Capitalmind |
| 11 | Nidhi Verma | Senior Vice President, Head – Investor Relations & Corporate Communication, Tata Consumer Products |
| 12 | Padma Venkataraman | Head – Communications and Design, Indian Institute for Human Settlements (IIHS) |
| 13 | Pallavi Panchmatia | Head, Corporate Communications, Strides Pharma Science Limited |
| 14 | Priya Patankar | Head of Communications, PhonePe |
| 15 | Revathi Pandit | Lead Corporate Communications, JioBlackRock Investment Advisers |
| 16 | Dr. Rudolph Joyer Noronha | Cheif General Manager (Corporate Branding and Corporate Communications), ONGC MRPL |
| 17 | Shakambhari Thakur | Sr. Director, Global Communications, Corporate Affairs, Walmart Global Tech India |
| 18 | Shilpashree Muniswamappa | Director – ESG & Communications, Colgate-Palmolive (India) Ltd. |
| 19 | Shilpi Jain | Head of Corporate Communications, IPE Global Limited |
| 20 | Shree Das | Head – Social Media and Public Relations, Britannia Industries Limited |
| 21 | Swati Khandelwal | Senior VP & Head – Group Corporate Communications, Mahindra Group |
| 22 | Vinifer Gandhi | India Communications and CSR Lead, Sanofi |
| 23 | Bratin Roy | Director Corporate Affairs, AB InBev India |
| 24 | Saraswathi Mohan | PR Lead, Snowflake |
| 25 | Tithi Sarkar | Head of Corporate Communications, Mercedes-Benz Research and Development India |
| Categories | |||
| A. Technique Awards | B. Sector Awards | ||
| A.1 | Best Use of Content | B.1 | Best Hospitality and Travel Sector Campaign |
| A.2 | Best Use of Creativity and Innovation | B.2 | Best Automobile Sector Campaign |
| A.3 | Best Use of Event | B.3 | Best Luxury Sector Campaign |
| A.4 | Best Use of Digital | B.4 | Best Technology and Telecom Sector Campaign |
| A.5 | Best Use of Integrated Communications
(Must have three verticals integrated in a campaign. Various verticals are Employee Engagement / Digital / Traditional Media / Public Affairs / Community and Advocacy) |
B.5 | Best Healthcare and Pharma Sector Campaign |
| A.6 | Best Use of Public Affairs | B.6 | Best Consumer Product and Retail Sector Campaign |
| A.7 | Best Management of Crisis | B.7 | Best Not-for-Profit and Associations Sector CampaCampaign |
| A.8 | Best Use of Internal Communications | B.8 | Best Food and Beverage Campaign |
| A.9 | Best New Product Launch | B.9 | Best Entertainment and Media Sector Campaign |
| A.10 | Best Use of Media Relations | B.10 | Best Banking and Financial Services Sector Campaign |
| A.11 | Best Use of Community Outreach | B.11 | Best Services Sector Campaign |
| A.12 | Best Best Regional Campaign (Only if implemented in Tier 2 cities) | B.12 | Best Sports Sector Campaign |
| A13 | Best Use of Measurement for a Campaign | B.13 | Best Infrastructure and Real Estate Sector Campaign |
| A14 | Best Use of Public Relations at a Global Capability Centre (GCC) | B.14 | Best Campaign by a PSU |
| These include three subcategories that honour outstanding campaigns from Brands and Corporates.
Only the Lifetime Achievement category is nominated by the Jury. |
|
| D.1 | Best Brand Reputation Campaign of the year |
| D.2 | Best Corporate Reputation Campaign of the year |
| D.3 | Lifetime Achievement Award |
| Fulcrum Masters
Fulcrum Masters: Each winner of a Technique Award will be allotted points; 3 points for Gold, 2 points for Silver, and 1 point for Bronze. The three organisations with the highest points will be awarded a Fulcrum Masters Trophy – Gold, Silver, and Bronze. This will be separate for Consultancy and Corporate. |
For any queries regarding The Fulcrum Awards, please contact Aditi Juneja at The Awards Secretariat at team@fulcrumawards.com
Website: www.fulcrumawards.in
Twitter: @fulcrumawards | Facebook: @FulcrumAwards |
Linkedln: @FulcrumAwards | Instagram: @FulcrumAwards