Please read all rules and regulations carefully. Any entry which is not in compliance with the rules and regulations will be disqualified.
Entries may be submitted by organisations or their representatives, as long as full approval is sought from all parties before submission.
The Fulcrum Awards are open to individuals and teams from consultancies and in-house communications teams.
A campaign/project undertaken between April 2018 – March 2019 will be eligible for Fulcrum Awards 2019. The campaign may be ongoing at the time of submission.
Avoid using special characters like (‘ * ^ “) in file names.
a. The size of a completed Entry Form must not exceed 2 MB.
b. The Entry Form may be uploaded in MS Word, Illustrator or PDF format.
c. Ensure the font size used on the form is 10 or 12, preferably Arial or Calibri font type.
d. The completed entry form should not run into more than two pages. The only exception to this rule is the form for Special Category which may run into a maximum of three pages.
e. Ensure that the title of the form and the 100-word description does not have your organization name or logo. If the same is mentioned, the entry will be disqualified.
f. The forms for Technique and Sector categories should not include your organisation name. If the same is mentioned, the entry will be disqualified.
g. We do not encourage AVE to be the metrics of measurement of a campaign
Images and logos :
a. For Sector and Technique categories, upload official logos of the brand whose work you are submitting. These logos will be used in the event brochure, on the awards night, and on the website, should you get shortlisted.
b. For Individual Category be sure to upload your hi-resolution formal photograph, with file size not exceeding 2 MB.
c. All logos submitted may only be in .jpg format and file size not exceeding 2 MB.
Supporting Material — If required and relevant, you may upload up to two documents and one image as supporting materials along with your entry. The images may be in .jpg format and documents as PDFs or MS Word format. No other type of files may be accepted. The file size of all supporting material together may not exceed 3MB.
Supporting documents may include:
a. Balance Sheet/CA certificate – This is a must for Special Awards -Consultancy sub category.
b. Proof of age – This is must for Individual category.
c. Glimpses of media coverage/media evaluation as a storyboard
d. Client references/testimonials
e. Website analytics/marketing materials/photographs/weblinks
f. Market research findings
g. Videos may be included as a link in the entry form