The organisers – The PRomise Foundation and PRmoment.in – announced the winners of the sixth edition of Fulcrum Awards on Thursday, September 30th, 2021 at a virtual awards ceremony. Almost 500 professionals from public relations firms and in-house communication departments were invited to witness the awards function.
The virtual awards evening saw compelling campaigns compete for 12 sub-categories of Technique Awards, 14 sub-categories of Sector Awards, and the special awards categories for teams and consultancies were also announced. The awards function commenced with the honouring of communications professional Rajiv Soni with the Fulcrum Lifetime Achievement Award.
The Fulcrum Awards Jury in 2021 consisted of two sets. One of 20 eminent in-house communication leaders who looked at campaigns and the lifetime achievement category. The other included leaders of various consulting firms who looked at the best consultancy categories. The winners were selected after a rigorous online and offline process of evaluation. The process was reviewed by niiti consulting.
The Fulcrum Awards are supported by Technology and Digital Partner – Avignyata; Creative Partner – Plane Crazy; Academic Partner – SCoRe; Association Partner – PRCAI; Magazine Partner – Reputation Today and Studio partner – Founder India.
The trophies will be delivered to the winners before October 30th, 2021 and the certificates will be emailed in the week of October 10th, 2021.