The Fulcrum Awards 2021 finalists are unveiled. The shortlists are arrived at after online and offline evaluation by an esteemed jury of 20 communication professionals and a special Jury of consultancy leaders for the Best Consultancy categories. The jury completed a preliminary evaluation of Technique, Sector, and Special categories online and also e-met for the Jury Meet on July 27th, 2021.
The process reviewer for the third consecutive time was niiti consulting. The shortlist is announced for 12 sub-categories in the Technique main category, 14 sub-categories in Sector main category and 6 sub-categories in the Special Awards to recognise firms. Lifetime Achievement and Master of Technique winners will be directly announced on the 30th September at the virtual Awards night. To know more about the event click here
The shortlisted entries will compete for Gold, Silver and Bronze in each of the 12 sub-categories of the Technique main category. The 14 sub-categories under Sector, and the Special Award categories will have only one winner each.