The awards this year have five categories further divided into over 50 sub categories with an objective to recognise both individual and team contribution. The categories are:
1. Technique Awards : There are 12 sub categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver, Bronze.
a. Master of Technique : Each winner of Technique Awards will be awarded points. There are three points for Gold, two points for Silver and one point for Bronze. The three organisations with the highest points will be awarded a Master of Technique Trophy – Gold, Silver and Bronze.
2. Sector Awards : There are 12 sub categories under this category that will be judged for outstanding campaigns in a particular sector. This will have one award of Gold.
3. Lockdown Awards : This category has been added to recognise extraordinary work done by brands that were focussed around the lockdown. These will follow timeline of March 1- June 30, 2020. Please note a campaign must start post March 1, 2020. This will have one award of Gold.
4. Individual Awards : There will be no fee for this category. Submissions may be self-nominated or nominated by the organisation or peers. These will be awarded to individuals from in-house teams that have a total of 20 years of experience. There are 12 individual categories that acknowledge professionals from corporate communications . To be evaluated only if three or more nominations are received in each sub category. This will be part of the rules and regulations (No award to be given otherwise.)
5. Special Awards : These include seven sub categories which honour six outstanding entities and one individual for lifetime achievement.
A. Technique Awards (Campaign) Categories
There are 12 sub categories under the technique awards that will be judged for outstanding campaigns. This will have three awards that of Gold/ Silver/ Bronze.
Need to submit Storyboard and form
A1
Best Use of Content
A2
Best Use of Creativity and Innovation
A3
Best Use of Event
A4
Best Use of Digital
A5
Best Use of Integrated Communications (Must have three verticals integrated in a campaign. Various verticals are Employee Engagement / Digital / Traditional Media / Public Affairs / Community and Advocacy)
A6
Best Use of Public Affairs
A7
Best Management of Crisis
A8
Best Use of Internal Communications
A9
Best New Product Launch
A10
Best Use of Media Relations
A11
Best use of Community Outreach
A12
Best Regional campaign (only implemented in Tier 2 cities)
B. Sector Awards (Campaign) Categories
There are 12 sub categories under the Sector Categories that will be judged for outstanding campaigns in particular sector. This will have one award of Gold.
Need to submit Storyboard and form
B1
Best Hospitality and Travel Sector Campaign
B2
Best Automobile Sector Campaign
B3
Best Luxury Campaign
B4
Best Technology and Telecom Sector Campaign
B5
Best Healthcare and Pharma Sector Campaign
B6
Best Consumer Products and Retail Sector Campaign
B7
Best Not-for-Profit and Associations Sector Campaign
B8
Best Manufacturing Sector Campaign
B9
Best Entertainment and Media Sector Campaign
B10
Best Banking and Financial Services Sector Campaign
B11
Best Services Sector Campaign
B12
Best Sports Campaign
L. Lockdown Awards (Campaign) Category
This is open to both consultancies and corporates. Consultancies can even enter work done by them for their own firm.
Need to submit Storyboard and form
L1
Best use of Content
L2
Best use of Creativity and Innovation
L3
Best Employee Engagement
L4
Best Advocacy Campaign
L5
Best Government Relations Campaign
C. Individual Awards
Individual In House Awards: There are 12 individual categories that will honour professionals from Communications with 20 years of experience after graduation. There will be no charges of submission for this entry. Each sub category to be evaluated only if three or more nominations are received in each sub category
C1
Hospitality and Travel
C2
Automobile
C3
Luxury
C4
Technology and Telecom
C5
Healthcare and Pharma
C6
Consumer Products and Retail
C7
Not-for-profit and Associations
C8
Manufacturing
C9
Entertainment, Media and Celebrities
C10
Banking and Financial Services
C11
Services
C12
Sports
D. Special Awards Category
These include seven categories which honour seven outstanding entities. Except for Lifetime Achievement, which is nominated by the Jury, the other categories may be applied for.
D1
In-House Team of the Year – Mid-size (2 – 4 team members)
D2
In-House Team of the Year – Large (5 and above)
D3
PR Consultancy of the Year – Small (Below 10 cr)
D4
PR Consultancy of the Year – Mid-size (Above INR 10 cr – 20 cr)
D5
PR Consultancy of the Year – Large (Above INR 20 cr – 50 cr)
D6
PR Consultancy of the Year – Giant (Above INR 50 cr and above)
