CATEGORIES

  • The awards this year have four categories further divided into over 50 sub categories with an objective to recognise both individual and team contribution. The categories are:
  • Technique Awards: There are 12 sub categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver, Bronze.
  • Sector Awards: There are 11 sub categories under this category that will be judged for outstanding campaigns in a particular sector. This sector will only have a Gold Award.
  • Individual Awards: The fee for this category will be Rs 1000/-. Submissions may be self-nominated or nominated by the organisation or peers. These will be awarded to individuals from consultancies as well as in-house teams born on or before December 31st, 1979.
    1. Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies.
    2. In-house Professional: There are 11 individual categories that acknowledge professionals from corporate communications.
  • Special Awards: These include seven sub categories which honour six outstanding entities and one individual for lifetime achievement.

A. Technique Awards (Campaign) Categories

 There are 12 sub categories under the technique awards that will be judged for outstanding campaigns. This will have three awards that of Gold/ Silver/ Bronze.
A1 Best Use of Content
A2 Best Use of Creativity and Innovation
A3 Best Use of Event
A4 Best Use of Digital
A5 Best Use of Integrated Communications (Must have three verticals integrated in a campaign. Various verticals are Employee Engagement / Digital / Traditional Media / Public Affairs / Community and Advocacy)
A6 Best Use of Public Affairs
A7 Best Management of Crisis
A8 Best Use of Internal Communications
A9 Best New Product Launch
A10 Best Use of Media Relations
A11 Best CSR Campaign
A12 Best Regional campaign (only implemented in Tier 2 cities)

B. Sector (Campaign) Awards Categories

There are 11 sub categories under the Sector Categories  that will be judged for outstanding campaigns in particular sector. This sector will only have a Gold Award.
B1 Best Hospitality and Travel Sector Campaign
B2 Best Automobile Sector Campaign
B3 Best Lifestyle, Luxury and Sports Sector Campaign
B4 Best Technology and Telecom Sector Campaign
B5 Best Healthcare and Pharma Sector Campaign
B6 Best Consumer Products and Retail Sector Campaign
B7 Best Not-for-Profit and Associations Sector Campaign
B8 Best Manufacturing Sector Campaign
B9 Best Entertainment and Media Sector Campaign
B10 Best Banking and Financial Services Sector Campaign
B11 Best Services Sector Campaign

 

C. Individual Awards – In-house Professional and Consultancy Professional Category

Submissions to this category will have a nominal fee of Rs 1000/-. Submissions may be self-nominated or nominated by the organisation or peers. 
Consultancy Professional Awards: There are 11 individual categories that will honour professionals from PR consultancies born on or before December 31st, 1979.
C1 Hospitality and Travel
C2 Automobile
C3 Lifestyle, Luxury and Sports
C4 Technology and Telecom
C5 Healthcare and Pharma
C6 Consumer Products and Retail
C7 Not-for-profit and Associations
C8 Manufacturing
C9 Entertainment, Media and Celebrities
C10 Banking and Financial Services
C11 Services
In-house Professional: There are 11 individual categories that acknowledge professionals from corporate communications who are born on or before December 31st, 1979.
C1 Hospitality and Travel
C2 Automobile
C3 Lifestyle, Luxury and Sports
C4 Technology and Telecom
C5 Healthcare and Pharma
C6 Consumer Products and Retail
C7 Not-for-profit and Associations
C8 Manufacturing
C9 Entertainment, Media and Celebrities
C10 Banking and Financial Services
C11 Services

D. Special Awards Category

These include seven categories which honour seven outstanding entities. Except for Lifetime Achievement, which is nominated by the Jury, the other categories may be applied for.
D1 In-House Team of the Year – Mid-size (2 – 4 team members)
D2 In-House Team of the Year – Large (5 and more team members)
D3 PR Consultancy of the Year – Emerging (INR 10 cr and below)
D4 PR Consultancy of the Year – Mid-size (INR 10-25 cr)
D5 PR Consultancy of the Year – Large (INR 25-50 cr)
D6 PR Consultancy of the Year – Giant (INR 50 cr and above)
D7 Lifetime Achievement Award