The awards this year have three categories and one special category divided into 34 sub categories with an objective to recognise both individual and team contribution. The categories are:
Technique Awards: There are 12 sub categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver, Bronze. 1.a Master Of Technique : Each winner of Technique Awards will be awarded points; 3 points for Gold, 2 points for Silver and 1 point for Bronze. The three organisations with the highest points will be awarded a Master of Technique Trophy – Gold, Silver and Bronze.
Sector Awards: There are 14 sub categories under this category that will be judged for outstanding campaigns in a particular sector. This will have one award of Gold
Special awards: These include 7 sub categories which honour six outstanding entities and one individual for lifetime achievement.
A. Technique Awards (Campaign) Categories
There are 12 sub categories under the technique awards that will be judged for outstanding campaigns. This will have three awards that of Gold/ Silver/ Bronze.
Need to submit Storyboard and form
A1
Best Use of Content
A2
Best Use of Creativity and Innovation
A3
Best Use of Event
A4
Best Use of Digital
A5
Best Use of Integrated Communications (Must have three verticals integrated in a campaign. Various verticals are Employee Engagement / Digital / Traditional Media / Public Affairs / Community and Advocacy)
A6
Best Use of Public Affairs
A7
Best Management of Crisis
A8
Best Use of Internal Communications
A9
Best New Product Launch
A10
Best Use of Media Relations
A11
Best use of Community Outreach
A12
Best Regional campaign (only implemented in Tier 2 cities)
B. Sector Awards (Campaign) Categories
There are 14 sub categories under the Sector Categories that will be judged for outstanding campaigns in particular sector. This will have one award of Gold.
Need to submit Storyboard and form
B1
Best Hospitality and Travel Sector Campaign
B2
Best Automobile Sector Campaign
B3
Best Luxury Campaign
B4
Best Technology and Telecom Sector Campaign
B5
Best Healthcare and Pharma Sector Campaign
B6
Best Consumer Products and Retail Sector Campaign
B7
Best Not-for-Profit and Associations Sector Campaign
B8
Best Energy Campaign
B9
Best Entertainment and Media Sector Campaign
B10
Best Banking and Financial Services Sector Campaign
B11
Best Services Sector Campaign
B12
Best Sports Campaign
B13
Best Infrastructure and Real Estate
B14
Best Food and Beverage Campaign
D. Special Awards Category
These include seven categories which honour seven outstanding entities. Except for Lifetime Achievement, which is nominated by the Jury, the other categories may be applied for.
Need to submit Storyboard and form
D1
Best Brand Reputation Campaign of the year
D2
Best Corporate Reputation Campaign of the year
D3
PR Consultancy of the Year – Small (Below 10 cr)
D4
PR Consultancy of the Year – Mid-size (Above INR 10 cr – 20 cr)
D5
PR Consultancy of the Year – Large (Above INR 20 cr – 50 cr)
D6
PR Consultancy of the Year – Giant (Above INR 50 cr and above)