The Winners of the Fulcrum Awards 2026 Announced
The organiser – The PRomise Foundation – announced the winners of the eleventh edition of Fulcrum Awards on Saturday, September 26th, 2026 at a gala awards ceremony. Almost 600 professionals from public relations firms and in-house departments of communications attended the awards night at Grand Hyatt Kochi Bolgatty to celebrate and witness the largest such gathering of communications professionals in India.
The winners were selected after rigorous online and offline evaluation of the entries. The jury completed a preliminary evaluation of Technique, Sector, and Special categories online and also met physically for the Jury Meet which was held on July 14th at The Park, Bengaluru.
The awards night commenced by honouring veteran communications professional Alpana Killawala with the 2026 Fulcrum Lifetime Achievement Award. The evening saw compelling campaigns compete for Gold, Silver and Bronze in the 12 sub-categories for Technique Awards and 14 sub-categories of Sector Awards and the two Special Awards categories.
The Fulcrum Awards are supported by Digital Partner – Avignyata; Creative Partner – Plane Crazy; Social Impact Partner – Sparkle Gift Card and Magazine Partner – Reputation Today.
The complete results are outlined below:
| TECHNIQUE AWARDS | |||
| Best Use of Content (A1) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Burson Genesis | Epic Saver Campaign | KFC |
| Silver | First Partners | Locally Yours – Reviving India’s Grassroots Retail in the Age of Quick Commerce | Coca-Cola India & South West Asia |
| Bronze | We. Communications | How India Instamarted | Instamart |
| Special Mention | Edelman India | Sting Energy Sound of Stinggggg | Sting Energy |
| Best Use of Creativity and Innovation (A2) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Godrej Industries Group | #CelebratingAcceptance | Godrej L’Affaire |
| Silver | DailyObjects | Beyond The Case | |
| Bronze | First Partners | The Art Trail of India: Automotive Storytelling Reimagined | Hyundai Motor India Limited |
| Special Mention | Godrej Industries Group | Godrej Agrovet’s “Spin the Wheel”: Turning Farmer Engagement into Brand Loyalty | Adfactors PR |
| Best Use of Event (A3) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Weber Shandwick | A Maha Movement at the Mahakumbh | Coca-Cola India |
| Silver | Godrej Industries Group | GFTR: Feast For the Future | MSL India |
| Bronze | First Partners | The Art Trail of India: Automotive Storytelling Reimagined | Hyundai Motor India Limited |
| Special Mention | Concept Public Relations India Ltd | Mumbai Climate Week | Project Mumbai |
| Best Use of Digital (A4) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Avian We. | AI For Her | NITI Aayog |
| Silver | Burson Genesis | Celebrating You | Diageo India |
| Bronze | L&T Finance Ltd. | Aapke Business Ka Game Changer (AI Microsite) Campaign | |
| Special Mention | Aditya Birla Group | Moms are Just Moms | Makani Creatives |
| Best Use of Integrated Communications (A5) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Avian We. | Banega Swasth India | Reckitt Dettol |
| Silver | Weber Shandwick | From Folk to Feed How Coke Studio Bharat turned regional songs into national listening moments | Coca- Cola, India |
| Bronze | First Partners | Locally Yours – Reviving India’s Grassroots Retail in the Age of Quick Commerce | Coca-Cola India & South West Asia |
| Special Mention | Burson Genesis | Naye Zamane Ka Naya Paint (New paint for a new era) | Birla Opus Paints |
| Best Use of Public Affairs (A6) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Godrej Industries Group | FROM PAPER TO POLICY: Rewriting India’s 54-Year-Old Insecticide Rules for the Digital Age | Goodknight |
| Silver | Burson Genesis | Karnataka Bike Taxi Ban | Rapido |
| Bronze | Avian We. | Advocating for Better Creches as a Public Good | Forum for Creche and Childcare Services |
| Special Mention | Avian We. | Safe Blood, Save Lives | TPAG |
| Best Management of Crisis (A7) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Burson Genesis | Karnataka Bike Taxi Ban | Rapido |
| Silver | First Partners | Safe Uttar Pradesh, Safer Nation: Beating Crime with YAKSH, the AI Police Platform | Staqu Technologies |
| Bronze | MSL India | Disruption to Stability | IndiGo |
| Special Mention | Brandcom PR | Managing the Nipah Virus Outbreak West Bengal | Narayana Health |
| Best Use of Internal Communications (A8) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Murugappa Group | Raga Saga 2025: Uniting 94,000 Voices Through Music | |
| Silver | Jindal Steel Limited | Mettle of India 2.0 | |
| Bronze | Godrej Industries Group | Crafting Tomorrow Since 1897: A Shared Way Forward | |
| Special Mention | Apraava Energy | Reimagining the Employee Experience for the Frontline Workforce | Scratch |
| Best New Product Launch (A9) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Godrej Industries Group | Godrej Agrovet’s Ashitaka – Nothing Better Than This | Adfactors PR |
| Silver | Ruder Finn India | Sanjeevani Pink Tag | Network 18 |
| Bronze | DailyObjects | Beyond The Case | |
| Special Mention | First Partners | Safe Uttar Pradesh, Safer Nation: Beating Crime with YAKSH, the AI Police Platform | Staqu Technologies |
| Best Use of Media Relations (A10) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Value 360 Communications Ltd | Delivering Trust: FedEx’s Cyber Safety Awareness Initiative | FedEx |
| Silver | MSL India | India AI Impact Summit 2026 | National E-Governance Division MeiTY |
| Bronze | We. Communications | Food U Love Delivered | Swiggy |
| Special Mention | MSL India | Airtel Safe Network | Bharti Airtel |
| Best Use of Community Outreach (A11) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | First Partners | Locally Yours – Reviving India’s Grassroots Retail in the Age of Quick Commerce | Coca-Cola India & South West Asia |
| Silver | Godrej Industries Group | Godrej Agrovet’s “Spin the Wheel”: Turning Farmer Engagement into Brand Loyalty | Adfactors PR |
| Bronze | Burson Genesis | Hum Raaton Mein Sooraj Ugaate Hain (We bring daylight to the darkest of nights) | Signify |
| Special Mention | First Partners | McDonald’s for Youth: From First Jobs to Future-Ready India | McDonald’s India- North and East |
| Best Regional Campaign (A12) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Godrej Industries Group | Godrej Pride Hog – Driving Transformation in Northeast India’s Pig Farming | Adfactors PR |
| Silver | ArcelorMittal Nippon Steel India | From Legacy Perception to Local Pride | |
| Bronze | Kaizzen PR | From Whispers to Words Where Fertility Breaks its Silence | Birla Fertility & IVF |
| Special Mention | L&T Finance Ltd. | Pillion Rider to Rider Initiative | |
| Best Use of Measurement for a Campaign (A13) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | We. Communications | Food U Love Delivered | Swiggy |
| Silver | Axis Max Life Insurance | Bharosa Talks: Bridging India’s Financial Awareness-Action Gap | Edelman India |
| Bronze | First Partners | ‘AI for Heal’ – From Clinical Capability to Patient Conviction, The AI Healthcare Shift | Max Healthcare |
| Special Mention | Burson Genesis | The Road to IPO | LG Electronics |
| SECTOR AWARDS | |||
| Best Hospitality and Travel Sector Campaign (B1) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Gnothi Seauton Advisors LLP | Discover Hong Kong | Hong Kong Tourism Board |
| Special Mention | 80 dB Communications Pvt Ltd | Solo Women Travel Campaign: Freedom Takes the Wheel | IntrCity SmartBus |
| Best Automobile Sector Campaign (B2) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Value 360 Communications Ltd | Choosing earned credibility in an era of paid influence | AUDI |
| Special Mention | Burson Genesis | Red Passion Series | Ducati |
| Best Luxury Sector Campaign (B3) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Special Mention | Publicis Consultants Asia | Launching Pettagam – The first private museum on Chettinad Jewellery in India | Meenu Subbiah |
| Best Technology and Telecom Sector Campaign (B4) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | MSL India | Airtel Safe Network | Bharti Airtel |
| Special Mention | Archetype Agency Pvt. Ltd. | Shaping India’s AI story The comms behind Sarvam AI’s launch | Sarvam AI |
| Best Healthcare and Pharma Sector Campaign (B5) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Ruder Finn India | Sanjeevani Pink Tag | Network 18 |
| Special Mention | Avian We. | Safe Blood, Save Lives | TPAG |
| Best Consumer Products and Retail Sector Campaign (B6) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Godrej industries group | FROM PAPER TO POLICY: Rewriting India’s 54-Year-Old Insecticide Rules for the Digital Age | Goodknight |
| Special Mention | First Partners | Locally Yours – Reviving India’s Grassroots Retail in the Age of Quick Commerce | Coca-Cola India & South West Asia |
| Best Not-for-Profit and Associations Sector Campaign (B7) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Avian We. | Advocating for Better Creches as a Public Good | Forum for Creche and Childcare Services FORCES |
| Special Mention | Jindal Foundation | Her Kadam | |
| Best Food and Beverage Campaign (B8) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Avian We. | Greener Promise | Bisleri International |
| Special Mention | Avian We. | Dear Maa | ITC Foods |
| Best Banking and Financial Services Sector Campaign (B10) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | L&T Finance Ltd. | Just Zoom Two-Wheeler Loans Campaign | |
| Special Mention | Concept Public Relations India Ltd | Sabse Pehle Life Insurance | Life Insurance Council |
| Best Services Sector Campaign (B11) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Value 360 Communications Ltd | Building a Category: How mFilterIt Made Ad Fraud | mFilterIt |
| Special Mention | PR Professionals | PUTTING INDIA’S RESEARCH ON THE ROAD – Springer Nature India Research Tour | Springer Nature |
| Best Sports Sector Campaign (B12) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Concept PR India Limited | Bajaj Pune Grand Tour | Pune District Administration |
| Special Mention | DP World India | Growing the game of Cricket at Scale | Edelman India |
| Best Infrastructure and Real Estate Sector Campaign (B13) | |||
| Organisation Name | Campaign Title | Client Name/ Consultancy Partner | |
| Gold | Godrej Industries Group | SHUBH AARAMBH – Where Delivery Becomes Trust | Godrej Properties |
| Special Mention | Avian We. | Ship More. Sell Everywhere. | Amazon Shipping |
| SPECIAL AWARDS | |||
| Best Brand Reputation Campaign of the year (D1) | |||
| Organisation Name | Campaign Title | Client Name | |
| Gold | Burson Genesis | Naye Zamane Ka Naya Paint (New paint for a new era) | Birla Opus Paints |
| Special Mention | First Partners | Locally Yours – Reviving India’s Grassroots Retail in the Age of Quick Commerce | Coca-Cola India & South West Asia |
| Best Corporate Reputation Campaign of the year (D2) | |||
| Organisation Name | Campaign Title | Client Name | |
| Gold | Burson Genesis | Karnataka Bike Taxi Ban | Rapido |
| Special Mention | Chase Advisors | Voices of Harvest | PepsiCo |
| Fulcrum Masters – Consultancy | |
| Organisation Name | |
| Gold | Avian We. |
| Silver | Burson Genesis |
| Silver | First Partners |
| Fulcrum Masters – Corporate | |
| Organisation Name | |
| Gold | Godrej Industries Group |