The organisers of Fulcrum Awards announced the winners on Saturday, September 24th at a gala evening in Aamby Valley, Lonavla. The grand awards night saw an audience of over 500 professionals from the communications business. Keeping the theme of the awards – To Honor Excellence in the Communications Profession, the awards ceremony commenced with the announcement of The Lifetime Achievement Award. Mr Irfan Khanwas bestowed with the recognition. A jury of 17 eminent communications leaders, which was chaired by Mr. Sunil Gautam decided the winners.
The other category winners were basis the entries submitted. The winners were chosen through online and offline judging. The complete winners list is given below.
2016 WINNERS
TECHNIQUE CATEGORY
TECHNIQUE AWARDS – BEST USE OF CONTENT
Adfactors PR – Goa Tourism Development Corporation: Tourism by Tourists
TECHNIQUE AWARDS – BEST USE OF CREATIVITY
Adfactors PR – Fevicol (Pidilite Industries): Shramdaan Divas- Bringing dignity into the lives of carpenters
TECHNIQUE AWARDS – PR EVENT OF THE YEAR
Flipkart – Flipkart: Big Billion Days 2015: The human side of India’s largest sale event turning negatives into positives
TECHNIQUE AWARDS – BEST USE OF DIGITAL & SOCIAL MEDIA
MediaMedic Communication – Janssen: Me Without Migraine
TECHNIQUE AWARDS – BEST INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR
Adfactors PR – Fevicol (Pidilite Industries): Shramdaan Divas- Bringing dignity into the lives of carpenters
TECHNIQUE AWARDS – BEST USE OF EVALUATION & MEASUREMENT
Genesis Burson-Marsteller – Immunization Technical Support Unit (ITSU): One shot against seven deadly diseases
TECHNIQUE AWARDS – BEST PUBLIC AFFAIRS CAMPAIGN
Integral PR – Consortium of Global Private Equity Firms: Listing of the Stock Exchanges in India – A campaign to tackle the issue of non-responsiveness of the authorities to list stock exchanges in India
S.P.A.G – Partnership To Fight Chronic Diseases: Time to Unburden – Commitment to reduce the NCD burden in India through a multi-sectoral approach
TECHNIQUE AWARDS – ISSUE AND CRISIS MANAGEMENT
Adfactors PR – Jet Airways: The Flight from Brussels
TECHNIQUE AWARDS – BEST INTERNAL COMMUNICATIONS AND EMPLOYEE ENGAGEMENT
BLAQ – Asian Paints Ltd: Voice of Customer
Standard Chartered Bank India – Standard Chartered Bank India: IOU
TECHNIQUE AWARDS – BEST NEW PRODUCT BRAND BUILT THROUGH PR
Adfactors PR – Godrej Security Solutions: Goldilocks – My Personal Locker for Everyday Valuables!
TECHNIQUE AWARDS – MOST IMPACTFUL MEDIA CAMPAIGN
Genesis Burson-Marsteller along with Wordswork – National Basketball Association Pvt Ltd India: Go Big Go NBA
TECHNIQUE AWARDS – BEST USE OF COMMUNITY ENGAGEMENT OF THE YEAR
Viacom 18 Media Pvt Ltd – Viacom 18 Media Pvt Ltd: Saving India’s Cinematic Legacy One Frame At A Time
Adfactors PR – Fevicol (Pidilite Industries): Shramdaan Divas- Bringing dignity into the lives of carpenters
SPECIAL AWARDS
SPECIAL AWARDS – IN HOUSE TEAM OF THE YEAR
Godrej Group – Godrej Group Corporate Communications Team
SPECIAL AWARDS – IN HOUSE INNOVATION OF THE YEAR
SPECIAL COMMENDATION TO:
Viacom 18 – In House Corporate Communications Team
Flipkart Internet Pvt Ltd – Team Flipkart Stories (Internal)
SPECIAL AWARDS – BOUTIQUE CONSULTANCY OF THE YEAR
Ideosphere Consulting Pvt Ltd
SPECIAL AWARDS – MID SIZE CONSULTANCY OF THE YEAR
S.P.A.G.
SPECIAL AWARDS – LARGE CONSULTANCY OF THE YEAR
Adfactors PR Pvt Ltd
INDIVIDUAL AWARDS
INDIVIDUAL : CONSULTANCY PROFESSIONAL
Lifestyle Luxury & Sports
Neha Mathur Rastogi, CEO, Wordswork
Technology & Telecom
Shivalika Chadha, Senior Account Director, Avian Media Pvt Ltd
Government Affairs Advocacy and Community
Sharmistha Ghosh, Head CSR & Advocacy, Avian Media Pvt Ltd
Start Ups
Eshant Arora, Associate Vice President, Value 360 Communications
Bhartendu Kabi, Head Corporate Communications, Hero MotoCorp Ltd, Weber Shandwick
Technology & Telecom
Archana Mohan, Dell India Pvt Ltd
Start Ups
Aman Dhall, Group AVP and Head of Communications, PolicyBazaar.com
BFSI & Corporate
Sujit Patil, VP Head Corporate Communications, Godrej Industries Ltd
The awards night was hosted by The PRomise Foundation and supported by SCoRe and Reputation Today magazine. The awards were open for both in-house and PR consultancies where communication teams could nominate their work and individuals could nominate themselves for various categories.