The jury will be split into groups and will read and pre-score all allocated entry forms, considering any supporting materials submitted.
Technique Sector and Special (D1 & D2) category will be rated via A4 Storyboard. In addition, there is a form that has four questions that have to be uploaded.
The jury will first refer to the storyboard and only if details are not clear or the jury members want more information, will the second document and the form be opened.
A total of 30 marks per entry. The jury pre-scores will be combined and the highest-scoring entries will determine the shortlists.
The jury will meet to discuss the highest-scoring entries and then agree on the winner for each category. The shortlists of the Sector, Technique and Special Awards categories will be announced on Monday, 4th August 2025. There will be no shortlist announced for the Lifetime Achievement category.
The winners will be announced at the awards ceremony on Saturday, 20th September 2025.
What does the Jury keep in mind while rating the entries: a) The material – storyboard and the forms are filled as per the required category. Forms that do not provide correct category details will be disqualified. b) Please read all Rules and Regulations carefully. If these are not adhered to, the entry will be disqualified.
Campaign categories – Technique, Sector & Special (D1 & D2): In these categories, the Jury will be looking at strategy-developed basis insights, effective implementation, and tangible demonstrable results that link to your objectives in the campaign.
Fulcrum Masters: Each winner of a Technique Award will be allotted points; 3 points for Gold, 2 points for Silver, and 1 point for Bronze. The three organisations with the highest points will be awarded a Master of Technique Trophy – Gold, Silver, and Bronze.
This will be separate for Consultancy and Corporate.
