What is Storyboard?

A storyboard is a representation of a campaign in crisp format.

It consists of illustrations or images along with minimal text that is displayed in sequential for the purpose of visualizing a campaign.

Creating a storyboard simplifies every stage of campaign. You’ll be able to represent the campaign more effectively to the juror.

Why does it benefit you?

• It helps you organize your thoughts:
  Making a storyboard help you condense THE CAMPAIGN around your head into one coherent, fleshed out vision.
• It helps you communicate your idea to other people:
  You might be able to envision the campaign but it can be hard to convey your ideas to juror using only words. A storyboard bridges that gap for you, helping your juror envision the campaign.

What must it contain?

• Objective:
  This is something you drive post the brief and reviewing the challenges given to you.
• Strategy:
  The creative solution the the problem. This is linked to the insights that you drive post reviewing audience.
• Idea/Tactic:
  The INNOVATIVE approach you follow.
• Results:
  Share those results that link to your objective.

Things to remember

• File size of the storyboard must not exceed 2MB.
• File type used should be of PDF.
• Font size used should be 10 OR 12, and Arial or Calibri font type.
• File dimensions should be an A4 and only on one side.
• Name of the file and the A4 creative must not include the Consultancy name.