The Hoffman Agency
Lou Hoffman is the CEO of The Hoffman Agency. Lou and his wife Heather launched the consultancy in 1987, expanding from Silicon Valley into a global player with offices in Asia and Europe as well as the U.S. Starting with a focus on the tech sector, the firm’s work today cuts across both consumer and B2B markets with clients ranging from Nokia to the French government. An advocate of the communications profession, Lou writes on areas that touch the broad communications sphere — storytelling, branding, digital, paid media, journalism, etc. — at www.IshmaelsCorner.com. He’s also a monthly columnist at Reputation Today.