WINNERS 2018

The organisers of The Fulcrum Awards – PRomise Foundation and PRmoment.in, announced the winners for 2018 on Saturday, September 29th at a gala evening at HICC, Hyderabad. The awards night saw a gathering of almost 700 professionals from public relations firms and in-house communication teams of over 100 corporate organisations. This is the largest such gathering of communications professionals in India. 

The winners were selected by a jury of 18 eminent in-house communication leaders, after rigorous online and offline evaluation of the entries. Following our practice from last year, the judging process has been reviewed by PwC.  

The awards night commenced by honouring veteran communications professional Roger C B Pereira with the Fulcrum Lifetime Achievement Award. The evening saw compelling campaigns compete for Gold, Silver and Bronze in the 12 sub-categories for Technique Awards and 11 sub-categories of Sector Awards. Individual achievement awards in in-house and consultancy categories and the special awards categories for teams and consultancies were also announced.

The Awards Night is powered by Standard Chartered Bank. It is supported by  Heckyl Technologies and Cision. The partners include SCoRe, Reputation Today, PRCAI, Avignyata and Plane Crazy Studios. The awards system is unique as it does not solicit sponsorship from nominees and does not permit jury members to send entries from their organisations. It is also the only awards system honouring Public Relations excellence that engages a Big Four audit firm to review the process.

The list of winners maybe accessed here link www.fulcrumawards.in

2018 WINNERS


TECHNIQUE CATEGORY

C1. Best Use of Content
  Campaign Title Entrant name Partner Organisation
Gold Channelizing Conversations to Shape The Narrative Of Gender Pay Gap Burson Cohn & Wolfe (Genesis Burson-Marsteller) Monster.com
Silver Just Laugh, SING, and Be Secure Adfactors PR Pvt ltd Godrej Security Solutions
Bronze Unboxing the All-New Ford EcoSport Ford India Pvt Ltd
C2. Best Use of Creativity and Innovation
  Campaign Title Entrant name Partner Organisation
Gold Mumbai Khadde Mein Burson Cohn & Wolfe (Genesis Burson-Marsteller) RED FM
Silver When Jailbirds Sang Adfactors PR Pvt Ltd Godrej Locking Solutions and System
Bronze Kentucky Flying Object (KFO) Edelman India KFC India
C3. Best Use of Event Campaign
  Campaign Title Entrant name Partner Organisation
Gold Victims no longer, cheer for the Heroines Adfactors PR Pvt Ltd Viviana Mall
Silver Pharrell Williams India visit to launch Hu Holi with Adidas PR Pundit Public Relations Pvt Ltd Adidas India
Bronze Resonating Indira in today’s India! Value 360 Communications Indira Gandhi Memorial Trust
C4. Best Use of Digital Campaign
  Campaign Title Entrant name Partner Organisation
Gold Unhide Psoriasis Digital Campaign D Yellow Elephant Novartis India
Silver Launch of India's Platelet Donor Community Godrej Communications Team Godrej
Bronze When Jailbirds Sang Adfactors PR Pvt Ltd Godrej Locking Solutions
C5. Best Use of Integrated Communications
  Campaign Title Entrant name Partner Organisation
Gold Not Every Super Hero Wears A Cape Burson Cohn & Wolfe (Genesis Burson- Marsteller) Cartoon Network (Turner India)
Silver FIFA U-17 SPAG Asia FIFA – U17, AIFF
Bronze Keep It Pumping India – Heart Failure Awareness SPAG Asia Novartis Pharmaceuticals
C6. Best Use of Public Affairs
  Campaign Title Entrant name Partner Organisation
Gold A government awakening on GST Value 360 Communications Urban Clap
Silver Correcting Vision, Improving Lives Edelman India Essilor India
Bronze Every Life is Precious SPAG Sanofi Genzyme
C7. Best Management of Crisis
  Campaign Title Entrant name Partner Organisation
Gold Nayi Umeed (A New Hope) – #ChangeIsNear MSL India SBUT
Silver #MumbaiLifeLine3 Burson Cohn & Wolfe (Genesis Burson-Marsteller) Mumbai Metro Rail Corporation
Bronze Managing Reputational Risk Arising out of Regulatory Issues Biocon Limited
C8. Best Use of Internal Communications
  Campaign Title Entrant name Partner Organisation
Gold Do the right thing Vodafone India
Silver Frequency: Where Music Inspires Participation Adfactors PR PvtLtd
Bronze Orchestrating a Choral Symphony: Driving sales impact through employee advocacy and social selling Text100 India NetApp
C9. Best New Product Launch
  Campaign Title Entrant name Partner Organisation
Gold Connect to Care! Ideosphere Consulting Pvt Ltd Balco Medical Centre
Silver Successful Launch of India’s first Madame Tussauds in Delhi Perfect Relations Pvt Ltd Madame Tussauds
Bronze PEDLing towards New India Fuzion PR Pvt Ltd Zoomcar
C10. Best Use of Media Relations
  Campaign Title Entrant name Partner Organisation
Gold Paytm – On a mission to bring half a billion Indians to mainstream economy Value 360 Communications Paytm
Silver #MumbaiLifeLine3 Burson Cohn & Wolfe (Genesis Burson-Marsteller) Mumbai Metro Rail Corporation
Bronze Kentucky Flying Object (KFO) Edelman India KFC India
C11. Best CSR Campaign
  Campaign Title Entrant name Partner Organisation
Gold Saluting Women Power in Rugby Adfactors PR Pvt Ltd Societe Generale
Silver Carton Le Aao, Classroom Banao Burson Cohn & Wolfe (Genesis Burson-Marsteller) Tetra Pak
Bronze Launch of India's first Platelet Donor Community Godrej Communications Team Godrej
C12. Best Regional campaign
  Campaign Title Entrant name Partner Organisation
Gold Punjab Di Beauty No 1 Godrej Communications Team Godrej
Silver Thomas Cook goes Desi Adfactors PR Pvt Ltd Thomas Cook India
Bronze Special-edition Colgate Active Salt Pack Campaign in Tamil Nadu Fuzion PR Pvt Ltd Colgate-Palmolive (India) Ltd

Sector  CATEGORY

D1. Best Hospitality and Travel Campaign
  Campaign Title Entrant name Partner Organisation
Gold Riding the Honda Navi under the Goan Sun Adfactors PR Pvt Ltd Goa Tourism Development Corporation and Honda Motorcycle and Scooter India
Silver India's love affair with Singapore Adfactors PR Pvt Ltd Singapore Tourism Board
Bronze Live Like a Local 20:20MSL India Airbnb
D2. Best Automobile Campaign
  Campaign Title Entrant name Partner Organisation
Gold Inspiring Aspiration with TVS Apache TVS Motor Company
Silver Roads That Honk MSL India Hindustan Petroleum Corporation Limited, India
Bronze The Orange Day Ketchum Sampark Pvt Ltd Bajaj Auto Ltd
D3. Best Lifestyle, Luxury and Sports Campaign
  Campaign Title Entrant name Partner Organisation
Gold All the kids go Kabaddi, Kabaddi, Kabaddi! Burson Cohn & Wolfe (Genesis Burson-Marsteller) Star Sports
Silver Launch of Jo Malone London in India PR Pundit Public Relations Pvt Ltd Jo Malone London
Bronze Thomas Cook goes Desi Adfactors PR Pvt Ltd Thomas Cook India
D4. Best Technology and Telecom Campaign
  Campaign Title Entrant name Partner Organisation
Gold Powering Indian Police with Artificial Intelligence Value 360 Communications Staqu Technologies
Silver Capture Different FleishmanHillard GoPro
Bronze On a mission to bring half a billion Indians to mainstream economy Value 360 Communications Paytm
D5. Best Healthcare and Pharma Campaign
  Campaign Title Entrant name Partner Organisation
Gold P&G Vicks- Touch of Care 20:20 MSL India Procter & Gamble Hygiene & Health Care
Silver Launching India’s First Free Condom Store AvianWE AHF India Cares
Bronze Hearing Matters: Increasing awareness of newborn hearing screening in India Edelman India Cochlear
D6. Best Consumer Products and Retail Sector Campaign
  Campaign Title Entrant name Partner Organisation
Gold McDonald’s ‘Flavours Without Borders’ campaign launch AvianWE McDonald's India (West and South)
Silver Classmate: Much more than a Notebook! First Partners ITC Limited
Bronze Kentucky Flying Object (KFO) Edelman India KFC India
D7. Best Not-for-Profit and Associations Campaign
  Campaign Title Entrant name Partner Organisation
Gold PET Bottles: What is recyclable is not a Waste! First Partners PET Packaging Association for Clean Environment
Silver Launching India’s First Free Condom Store AvianWE AHF India Cares
Bronze Saving India's Cinematic Heritage Viacom18 Media Pvt Ltd
D8. Best Manufacturing Campaign
  Campaign Title Entrant name Partner Organisation
Gold When Jailbirds Sang Adfactors PR Pvt Ltd Godrej Locking Solutions and Systems
Silver The True Value of Sustainable Construction Ketchum Sampark Pvt Ltd Ambuja Cement
D9. Best Entertainment and Media Sector Campaign
  Campaign Title Entrant name Partner Organisation
Gold Mumbai Khadde mein Burson Cohn & Wolfe (Genesis Burson-Marsteller) RED FM
Silver Toilet – A Love Story Viacom18 Media Pvt Ltd
Bronze UK India Year of Culture Text100 British Council
D10. Best Banking and Financial Services Sector Campaign
  Campaign Title Entrant name Partner Organisation
Gold “Aviva brings Good Thinking in Insurance – Wins India’s trust & create a movement of Good Thinking” AvianWE Aviva Life Insurance
Silver Winning the Trust of 3.7 Million Microfinance Customers Ketchum Sampark Pvt Ltd Ujjivan Financial Services
Bronze Lifeline to MSMEs of India Value 360 Communications Aye Finance
D11. Best Services Campaign
  Campaign Title Entrant name Partner Organisation
Gold Getting India ready for #JobsofTomorrow Value 360 Communications Udacity
Silver Channelizing Conversations to Shape The Narrative Of Gender Pay Gap Burson Cohn & Wolfe (Genesis Burson-Marsteller) Monster.com
Bronze Realizing India’s e-commerce dream- Shopmatic Value 360 Communications Shopmatic

SPECIAL CATEGORY

E1. In-House Team of the Year – Mid-size(2-4 members)
  Organisation Name
Winner Vodafone India
E2. In-House Team of the Year – Large (5 team members or more)
  Organisation Name
Winner Piramal Group
E3. PR Consultancy of the Year – Emerging (INR 10 cr and below)
  Organisation Name
Winner ON PURPOSE
E4. PR Consultancy of the Year – Mid-size (INR 10cr to 20 cr)
  Organisation Name
Winner PR Pundit Public Relations Pvt Ltd
E5. PR Consultancy of the Year – Large (INR 20 cr and 50 cr)
  Organisation Name
Winner Value 360 Communications
E6. Special Awards-PR Consultancy of the Year – Giant (INR 50 cr or more)
  Organisation Name
Winner Genesis Burson-Marsteller (Burson Cohn & Wolfe)

INDIVIDUAL CATEGORY

Individual Awards - Consultancy Professional - Automobile
  Winner Name Organisation Name
Winner Anand Mahesh Talari, Managing Director Mavcomm Consulting Pvt Ltd
Individual Awards - Consultancy Professional - Technology and Telecom
  Winner Name Organisation Name
Winner Shivaram Lakshminarayan India Practice Chair- Enterprise Technology Burson Cohn & Wolfe (Genesis Burson-Marsteller)
Individual Awards - Consultancy Professional - Not-for-profit & Associations
  Winner Name Organisation Name
Winner Girish Balachandran, Founder and Managing Partner ON PURPOSE
Individual Awards - Consultancy Professional - Manufacturing
  Winner Name Organisation Name
Winner Suman Das Sarma, Senior Partner Ketchum Sampark Pvt Ltd
Individual Awards - Consultancy Professional - Banking & Financial Services
  Winner Name Organisation Name
Winner Gaurav Patra, Co-Founder & Director Value 360 Communications
Individual Awards - In-house professional - Automobile
  Winner Name Organisation Name
Winner Varghese M. Thomas, Vice-President and Global Head of Communications TVS Motor Company
Individual Awards - In-house professional - Technology and Telecom
  Winner Name Organisation Name
Winner Sudeep Bhalla, Sr. Vice President Corporate Communications & Sustainability Vodafone India
Individual Awards - In-house professional - Healthcare & Pharma
  Winner Name Organisation Name
Winner Nitin Thakur, Director – Brand and Communication Max Group
Individual Awards - In-house professional - Consumer Products & Retail
  Winner Name Organisation Name
Winner Ms. Janet Arole, Head – Corporate Communications Aditya Birla Fashion and Retail Limited
Individual Awards - In-house professional - Manufacturing
  Winner Name Organisation Name
Winner Bibek Chattopadhyay, Head-Corporate Communications Ambuja Cements Limited
Individual Awards - In-house professional - Services
  Winner Name Organisation Name
Winner Dimple Kapur, Group Head – Corporate Communications & PR Piramal Group