WINNERS 2017

The organizers of Fulcrum Awards, PRomise Foundation (organisers of PRAXIS) and PRmoment.in (a leading online magazine for PR professionals) announced the winners on Saturday, September 16^th at a gala evening at Hotel Fairmont, Jaipur. The awards night saw a gathering of over 600 professionals from the communications business.  A jury of 18 eminent communications leaders, which was chaired by My P Balaji decided the winners through rigorous online and offline judging. This year onwards The Fulcrum Awards has partnered with PwC as the Process Reviewer, a one-of-its-kind in the communications business.

The ceremony commenced by honouring Mr . Narahari KS with The Lifetime Achievement Award. The evening saw compelling campaigns compete for Gold, Silver and Bronze in the 11 sub-categories for Technique Awards. Winners were also announced for individual achievers in Individual In house and Consultancy categories and the Special Awards Categories.

This year the Fulcrum Awards had over 300 entries from over 75 organisations. The complete list of winners is given below.

 

TECHNIQUE CATEGORY

 

C1.Best use of Content

 Campaign Title—-| Entrant name —Partner Organisation

Gold —-#TeaForTrump—- ARM Worldwide- –Tea-a-Me Teas

Silver—-Creating A Human Face—-Flipkart

Bronze—-Building Bitcoin – “Bit-by-Bit”—- Value 360 Communications—Unocoin

 

C2.Best Use Of Creativity & Innovation

 Campaign Title—- Entrant name -Partner Organisation

Gold —-UnHungry India – A Beginning—- Adfactors PR— Godrej Appliances

Silver—- #CrossTheLine—- Genesis Burson-Marsteller—Star Sports

Bronze—-Hunting down Fraudsters with Experian HUNTER —- Weber Shandwick—Experian India

 

C3. Best Use Of Event

 Campaign Title—- Entrant name —Partner Organisation

Gold—-Big Billion Days 2016—-Flipkart

Silver—-Love Digital in the times of Demonetisation—- Adfactors PR— ICICI Bank

Bronze—- Lakme Fashion Week Winter Festive 2016—-Edelman India—Hindustan Unilever

 

C4. Best Use Of Digital

Campaign Title—- Entrant name —Partner Organisation

Gold—-#TeaforTrump—- ARM Worldwide —-Tea-a-Me Teas

Silver—-Get Angry! —-Viacom18 Media

Bronze—-Khul Ke Jiyo Ghar Ke Baahar!—-Godrej

 

C5.Best Use Of Integrated Communications

Campaign Title—- Entrant name —Partner Organisation

Gold—-Back To Work with Medela —-Genesis Burson Marsteller —Medela India

Silver—-Elephants can fly —-Adfactors PR —Government of Jharkhand

Bronze—- PaytmKaro  Changing the way India makes payments—- Value 360 Communications— Paytm

 

 C6. Best Use Of Public Affairs

 Campaign Title—- Entrant name —Partner Organisation

Gold—-Breaking Barriers to Open Skies—-Avian Media —Vistara

Silver—-Blazing a New Trail in Tobacco Control: The DDC Model —-MD Niche Media Consultants —Campaign For Tobacco Free Kids

Bronze—-Elephants can fly —-Adfactors PR —Government of Jharkhand

 

 C7.Best Management of Crisis

 Campaign Title—- Entrant name —Partner  Organisation

Gold—-State Bank of India : Braving the tsunami of demonetization—-Adfactors PR— State Bank of India

Silver—-Saving Cloud Telephony —-Value 360 Communications— Knowlarity

 

 C8. Best Use Of Internal Communications

 Campaign Title—- Entrant name —Partner  Organisation

Gold—- No Winner

Silver—-Reignite Flipkart—- Flipkart

Bronze—- DONT GO RED – Maintaining Integrity at Viacom18—- Viacom18 Media

 

 C9.Best New Product Launch

  Campaign Title—- Entrant name —Partner  Organisation

Gold—-Launch of Goodknight Fabric Roll On— Godrej

Silver—-#MakeMusicSocial —-Genesis Burson Marsteller— Logitech Electronic India

Bronze—-Different Creates Better —-Text100 —Lenovo India

 

 C10.Best Use Of Media Relations

 Campaign Title —- Entrant name —Partner  Organisation

Gold—-Elephants can fly —-Adfactors PR —Government of Jharkhand

Silver—-Vivo Himalayan Escapade—- Perfect Relations -Accord PR— Vivo Mobiles

Bronze—-Know Your Banking Rights —-Adfactors PR —The Banking Codes and Standards Board of India (BCSBI)

 

C11. Best CSR Campaign

Campaign Title—- Entrant name —Partner  Organisation

Gold—-YES! I am the CHANGE—- Yes Foundation

Silver—-Sparkling Eyes Program – Titan Eyeplus—-Rediffusion -Edelman —Titan

Bronze—-Because educating a girl will change the society—-Adfactors PR— Godrej & Boyce