The Fulcrum Awards Management announces its finalists for 2017. The shortlist was arrived at, after a day-long of deliberations by an esteemed jury of 18 communication professionals. The process has been reviewed by PwC – a first in the history of PR Awards. The shortlist is announced for 11 sub-categories in Technique and six sub-categories in the Special Awards. The winners will be announced for Individual and Lifetime Achievement awards at the Awards night.
The shortlisted entries will compete for Gold, Silver and Bronze in each of the 11 sub-categories of the Technique Awards. There will be only one winner each in the Special and Individual Award categories.The winners will be announced at the gala awards night on September 16th, 2017 at Hotel Fairmont, Jaipur. The Fulcrum Awards will take place post the conclusion of PRAXIS 2017.
All who register to PRAXIS 2017 get access to the awards night at no extra cost.
C1. BEST USE OF CONTENT
#TeaForTrump — ARM Digital & Tea-a-Me Teas
“It Starts with You”, A Culture Change Programme — Avian Media & AB InBev
Putting Canola Oil in Every Indian Kitchen — Edelman India & Canola Council of Canada
Creating A Human Face — Flipkart
Building Bitcoin “Bit-by-Bit” — Value 360 Communications & Unocoin
C2. BEST USE OF CREATIVITY & INNOVATION
Saffola Masala Oats BreakUpWithJunk — 20:20 MSL & Marico
Bringing Back the Charm of Flying — Avian Media & Vistara
UnHungry India, A Beginning — Adfactors PR & Godrej Appliances
#CrossTheLine — Genesis Burson-Marsteller & Star Sports
Hunting down Fraudsters with Experian HUNTER — Weber Shandwick & Experian India
C3. BEST USE OF EVENT
Saffolalife #SmallStepsToHealthyHeart — 20:20 MSL & Marico
Love Digital in the Times of Demonetisation — Adfactors PR & ICICI Bank
#Daywithasaathi — Cohn & Wolfe Six Degrees & Google India